I came to Daniela completely lost in my blog. I went into our session with nothing other than a small list of questions I had come up with for a new package I was creating, and I had no idea how to translate those into something that I could actually write about. Within the first half hour of our discovery session, she had transformed that list of 8 questions into months of blog post topics and post series that I was excited about writing! By the end of our session, I had complete clarity, not only about what to write, but also how these ideas fit into the big picture of my business and what they had to offer my readers. I would highly recommend working with Daniela!
We will begin our time together by creating a big vision for your business and online marketing. We will create this vision through visualization and other creative techniques. When you have a clear idea of where you are going, it is much easier to stay on track.
Identify your core strengths & message
We take a deep dive into your website, your blog posts, and stories of your work with clients and identify what makes you unique. Then we take your area of genius and your value set and create a core message for your business. This message will then be threaded into every facet of your marketing.
Identify your ideal client
Forget about filling in a questionnaire to figure out something as important as your ideal client. Instead, we turn to your intuition to guide you. I will guide you through my unique process for using your creativity and intuition to identify your ideal client. Once you know who that person is, you will be able to gear all of your marketing to speak directly to him or her.
Process mapping/blog post brainstorming
I will walk you through every step of the process you use to transform your clients. Then we will revisit the most powerful parts of your process and use them to generate blog post ideas that your future clients will love.
I will take a deep dive into your website and identify your super strengths and the areas where you can improve your copy and design to bring in more clients. You will come out with a comprehensive list of action steps to take to make your website attract the clients you want.
I will teach you simple strategies to make your website copy more intriguing and interesting to your website visitors. You will be amazed at how tiny shifts in your writing will get you more sales.
Blog post critiques
I will read your blog posts and critique them. I guide you to improve your specific posts while helping you develop your blogging and writing skills on the whole.
* Develop and hone your voice
* Understand your unique strengths as a writer and how to amplify them
* Quickly become familiar with your writing stumbling blocks and how to correct them
* Create your own unique blog post structure that you can easily replicate in every post
* Learn how to tell a story with your blog posts so that it resonates with your readers
Blog promotion plan
We will identify your best course of action for promoting your blog. Our strategy will be based on your ideal client, your preferences and strengths as a creator, and your niche.
Email list building strategy
Your email list should be full of your ideal clients. We will work together to identify exactly what those ideal clients need and how you can use your unique skills and strengths to deliver something unique and wonderful to them.
I will help you create:
* A landing page that converts
* A welcome email
* A thank you page
* Opt in boxes that get subscribers
* An email welcome sequence
As you grow your email list, you will want to keep in touch with your subscribers regularly. I will help you create a plan for connecting with them and building your relationships with them through email.
You may want to create a free course to bring in more email subscribers. Or maybe you want to launch a paid course to leverage your income. I will help you create objectives for your course and then plan it from start to finish. (I have a masters degree in education, so teaching is my thing!)
Have a clear plan for moving forward
Each quarter, I will guide you to create a theme and set one to three concrete goals for your marketing strategy. In each session we will create a strategic and intuitive plan for you to work on for the following 2 weeks.
Work through your fears and limiting beliefs
Throughout our time together, you will encounter roadblocks that keep you from moving forward. The process of marketing our businesses and creating content is a very emotional one. As these roadblocks come up, we will work through them together. I use a combination of intuitive questioning and creative play to get to the core of what is holding you back.
Stick to your big dreams and your values
Many people think of an accountability partner as someone who holds you accountable to getting things done. While I will check on whether you’ve made progress, my main concern is that you stay true to your big dreams and your values throughout our work together. I will gently remind you to stay aligned with your intuition and your truth throughout the process.
I had the great pleasure of working with Daniela 1:1 when I was looking for someone to teach me about blogging. Blogging, as in from A-Z, the whole she-bang of blogging. I was a total beginner and completely intimidated by the idea of putting myself out there.
I knew I had to find an awesome teacher –- someone I could trust while feeling completely vulnerable—and that’s where Daniela came in. I had heard about her in a blogging group and so many people were saying the same things about her – she’s a great teacher who knows what it’s like to start a blog. I loved that, at one time, she’d been exactly where I was.
Over the course of our time together I learned so much. Things like finding my focus (and my voice), creating a conversation between me and my readers, understanding story arcs, getting your readers to fall in love with my blog and a ton more.
Daniela has an easy, warm communication style and a great sense of humor, which made working with her a delight. In my view, she’s one of the best blogging teachers out there. If you’re looking to create a standout blog and need help getting there, Daniela’s your go-to guide.
Daniela makes you think about blogging in a strategic way. This has greatly improved the subjects I use for my blog, as well as the way I write. She has a great way of asking questions that results in a more informative and engaging blog. The first post that I wrote with Daniela’s help has resulted in the largest audience to date on my blog, and I’ve received more comments than ever. Thanks Daniela!!
Daniela has a strong sense of branding and marketing so that your writing speaks to your potential customer. She has coached me to become a better writer so that my blogs engage my readers immediately and inspire them to take action. I would recommend Daniela to anyone who is struggling with any type of writing. She’s a pleasure to work with and will bring a lot of value to your business.