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How to Write Unforgettable Blog Posts

How to Write Unforgettable Blog Posts

Before we get started, here’s my warning:

Writing powerful posts has much more to do with you than it does with anything I share here.

There are no formulas you can follow to make you a powerful writer.

A decent writer, sure. An engaging one, maybe.

But a writer who makes people feel something, a writer who puts a smile on her reader’s face, a writer whose posts stay with the reader long after they are read…well, you’re already that writer.

All I can do is help you unleash your creativity and writer’s voice.

So. With that said, here’s how you can write truly memorable blog posts.

How to Write Unforgettable Blog PostsClick To Tweet

1. Write from a place of depth and honesty.

Writing that comes from a deep, honest place is just different from writing that doesn’t.

Writing that comes from deep within, writing that is honest to its core, is powerful.Click To Tweet

So when you sit down to blog, make sure that you feel what you’re writing. That it comes from the center of yourself. Or that it comes from a genuine love of your readers and wanting them to learn something essential.

Even as I’m writing this, I’m thinking, Daniela, are you really asking them to do this? Don’t you think it’s a bit much?

But I really don’t.

There are millions of blogs out there. Millions. And the ones you remember are the ones that move you, or teach you something that makes you excited to take action.

So when you write, give yourself a minute to clear out the clutter from your brain.

And then let your creative, writer’s mind take over.

Write what needs to be written. And only that.

When you write in this way, you will learn from your own writing, too. You will learn what you want to teach and how you want to inspire your readers.

And remember, that honest writing doesn’t need to take a lot of preparation or fanfare.

It’s just about trusting yourself to write what needs to be written. That’s it.

2. Zoom in and show us the details.

When you think about the moments that changed your life, you can remember them vividly.

One of my most treasured moments was the first time I traveled to a third world country.

My friend Erin and I were sitting on the back of a boat in Lake Petén in Guatemala. My feet were in the water, the air rushed around me, and I looked out over the green expanse of the lake. Erin grinned widely, and said, “Dude, we’re in Guatemala.” It felt like the world was wide open to us, like nothing was impossible. I’ll never forget that feeling.

Reading that description, you can see the moment, can’t you? You can imagine my feet in the green water, you can feel the wind.

If I had just written, “One of the best times in my life was when I went to Guatemala,” I would be robbing you of the actual experience.

So when you write, give your readers the details. Don’t just tell them what happened, show them how it happened. Even if you’re writing a tutorial, get specific. Take screenshots. Share your own experience with whatever you’re teaching.

You may think that no one wants to know about your dog lying at your feet while you made your latest creation, or that she started licking your toes midway through, but they do. Believe me.

3. Write to connect, not to sell.

Many of us online are here because we want to inspire others, but also, because we want to make money.

That’s wonderful. Really.

But people can tell when your only purpose for writing is to sell.

Instead of focusing on selling, put your energy into making that connection with your reader. Show her that you know her better than she knows herself.

Make her smile in delight when she realizes that you two could be BFFs if you only knew each other in “real life.”

Many marketers will tell you, Don’t focus on the features of your product or service, focus on the benefits. People want to know what’s in it for them.

True. And they also want to know why they should buy from you.

People don’t long to be sold to. They long for connection. They long to be seen and understood.

Yes, they want solutions to their problems. But they also want to get those solutions from people they truly trust.

So shift your thinking about your offerings. Forget about cajoling people into buying from you. Instead, work on creating content that connects.

Let them come to you because they are so excited about what you have to offer.

4. Become a storyteller.

Stories are memorable. Stories teach us about each other and about life. And they don’t need to be long.

In fact, think about that tiny story I wrote above, the one where I was in Lake Petén.

It’s a few sentences long, but in just those few sentences, a whole story unfolds. My first time traveling. The feeling of being young and free. My bare feet in the water show you what kind of 20 year old I was.

And it’s enough. You don’t need any more than that.

Remember that when you write. You can write stories that span a few minutes of your life. You can also write epics, if you want. But tell stories.

Share moments of your life where a change happened. Tell us about your personal transformations, your mistakes, your low points, your moments of sudden insight. Bring us into your world.

You may think your world is too mundane, too boring, too insignificant to share. I promise you it’s not.

5. Read good writing.

I’ve noticed that the voice of whatever book I’m reading also bleeds into my thoughts and my own writing.

Unfortunately, it happens whether I’m reading crappy romance novels or fantastically written epic fantasy novels.

If you want to develop a powerful voice, you must read books that are written masterfully.

Devour great writing and try to stay away from reading crap.

My high school writing teacher used to say that poorly written novels, while they may be easy to read, should be treated like dessert – read sparingly and only after a hearty meal of delicious, well written prose.

I tend to agree.

6. Make us feel something.

If you can make your readers feel something, they won’t forget you.

Make them feel inspired or joyful. Evoke empowerment or surprise.

Even make them shed tears of despair, if that’s your thing.

But make them connect with your writing emotionally.

Whenever you write a post, ask yourself, How do I want my readers to feel while they are reading this? Imagine them reading your writing, and smiling, or sighing with contentment, or laughing hysterically.

Then shape your words around those emotions.

A good rule of thumb – if you feel a certain way while writing, your readers will most likely feel that way while reading your post, as well.

7. Let go.

You know that song, Let It Go? (If not, where have you been for the past 3 years???)

I freaking love it. Because letting go is the best way to write something truly inspired.

When you write, let go of trying to impress your audience.

Let go of needing your words to come out in a certain way.

Let go of wanting to be liked, or internet famous.

Let go of your thoughts and worries about how shareable this particular post is.

Instead, just let the words flow through you. Trust your inner voice to create something incredible.

How to Write Unforgettable Blog Posts

Oh beautiful reader, you are already an amazing writer.

You are already a storyteller, a feeling-creator, a memory crafter.

All you need to do is sit down and get writing.

Your voice and your intuition will do the rest.

How to Make People Fall in Love With Your Blog

 How to get people to fall in love with your blog

At its core, blogging is about wanting to be loved.

Before you roll your eyes, hear me out.

When you blog, you put yourself and your ideas out there for the world, and that means you want to be seen and heard. You want people to read your stuff and think, Wow, this chick is amazing. You want people to fall in love with you. (Feel free to argue with me in the comments if you disagree.)

I’ve never been the type to go after the guy all the girls wanted. In middle school, I picked the most nerdy, quiet guys to obsess about, because there was absolutely no competition.

But when you blog, you’re basically competing with the entire internet to get people to love you. And it feels really hard.

Just like you don’t have to get every man (or woman) to love you, you don’t have to get everyone on the internet to love you either. Just your people. The people who were meant to find you.

And here’s how to make them fall helplessly, hopelessly in love with you and your blog.

1. Really listen to them.

Have you ever been on a date when the guy actually listens to what you have to say, instead of going on and on about himself? It almost makes you fall in love on the spot. (At least I did. That’s one of my favorite things about my husband.)

You want to be the person that really hears what your audience is saying. And you become that person by finding them and listening to them. There are SO many ways to do this. Here are a few:

1. Facebook groups

Join them, actively participate, and PAY ATTENTION to what people struggle with. You can even be audacious and ASK them.

When I was just starting this blog, I went into a couple of my favorite groups and asked them what they struggled with in their blogs. So many people responded “being consistent.” And guess what? My posts on blogging consistently have been the most popular. (Shocking, right?)

2. Surveys

Every once in awhile, I ask my readers to fill out a survey in which I ask them what they are struggling with in building their blogs. The insights I get from reading their responses are unbelievably helpful.

If you don’t have readers (or a mailing list), you can go back to those trusty Facebook groups and ask people to do your survey as well.

3. Interviews

Actually talking to people is the most powerful way of getting to know them. (Shocking, right?) You can ask your survey respondents if they’re willing to talk to you over the phone, and you can straight out ask people you know in person or online if they could chat with you as well. I use a tool called Calendly to schedule the conversations.

After you’ve listened to your audience, show them you’ve listened by writing posts that directly answer their questions and speak to their concerns. When they see that you’ve not only listened, but acted on what you’ve heard, they will start to trust you. And trust is a foundation for love.

2. Define and refine your unique voice.

Even if you’re writing about topics that people are super interested in, they won’t fall in love with your blog if it sounds like everyone else’s. You need to craft your unique voice, your unique way of expressing yourself.

And it’s not hard. First, answer these 3 questions:

  1. Which adjectives do I want people to use when they talk about my blog?
  2. What type of place do I want people to feel like when they’re reading my blog?
  3. What words do I frequently use that can convey those adjectives/place?

Here’s an awesome “voice board” from one of the students of my Define Your Blog Voice course.

Lisa's blog voice inspiration board

You can check out her blog here.

Then get to writing. Use your answers to these questions to guide you. And don’t afraid to be bold and different. No one falls in love with a copycat.

3. Be vulnerable.

That’s right. Show your true self. When I was in college, I dated this guy for one and a half years. I thought I loved him, yet I was COMPLETELY MISERABLE the entire time.

Why? Because he couldn’t allow himself to be vulnerable. He would never open up and show me that he needed me. It really sucked.

So…to be truly lovable, you have to show people that you’re human, and that you care, and that you need them just like they need you. That means being vulnerable. That means sharing your struggles and opening up about things that might be hard to write about.

Be vulnerable by sharing personal stories. Be vulnerable by acknowledging when you need help. Be vulnerable by showing your human side, even if you’re writing about marketing tactics.

Vulnerability makes you lovable. Truly.

4. Keep showing up.

The people I love the most are the people who I can count on NO MATTER WHAT.

The same goes for your blog. If you blog consistently, you show people that they can rely on you to be there.

You show them that you’re in this for the long haul. And you give them more and more opportunities to fall in love with you.

For more on blogging consistently, read this.

How to get people to fall in love with your blog

It may not be as scary as standing on the sidelines at a middle school dance, waiting for someone to ask you to slow dance with them, but blogging is about wanting people to want you. And to fall in love with you. Here are 4 ways to make it happen:

      1. Listen to your audience.
      2. Define and refine your voice.
      3. Be vulnerable.
      4. Keep showing up.

100 Bloggers Share their Best Advice About Blogging (Part 3 of 4)

100 bloggers share their best advice about blogging part 3 of 4

 

Do you ever feel like the non-bloggers in your life just don’t “get” blogging?

I feel that way all the time. Which is why I think it’s SO important to talk to other bloggers and learn from them.

This post is part 3 of a 4 part series in which 100 bloggers give their best advice on blogging.

Read part 1 here, and part 2 here.

The main points from this installment:

  • Be true to yourself and your voice.
  • Learn from others/take a course
  • Plan ahead
  • Be prepared for the long haul

All of the wonderful bloggers in this post are members of my awesome Facebook group for bloggers. To join, click here.

Arelie ZhadArelie Zhad of Heart Conscious Entrepreneurs

Write about what lights you up inside.

My best advice is to write with passion, about what’s meaningful to you, and lights you up inside, because not only is it contagious, but it’ll also connect you with your audience on a deeper level.

Check out Arelie’s blog.

Ashley ClevelandAshley Cleveland of Chocolate Mama Loves Vanilla

You can’t do this alone.

The one thing that I have done for my blog was to join Facebook Groups and get into Link-ups! I love going through this experience with other people in the same boat (The boat is HUGE) You can’t do this alone, and teamwork makes the dream work!

Check out Ashley’s blog.

Natasha NashadkaNatasha Nashadka of Painted to Distraction

To keep up the momentum, collect your ideas in separate files that you visit regularly.

Many people start out with a great deal of motivation that wanes as the newness wears off. To keep up the momentum, collect your ideas in separate files that you visit regularly. When you return to those files and flesh out the ones you’ve had new inspiration on, some will approach publishing status. Then schedule a few, even the ones that aren’t completely ready to give you the extra push that a deadline offers. Keep adding to your idea files and keep tending the ones there. This just might help you reach your long-term goals.

Check out Natasha’s blog.

Apeh OmedeApeh Omede of My Life Excel

Seek mentoring and join mastermind groups.

Seek mentoring and join mastermind groups to continue learning. Follow your unique voice and don’t feeel you are in competition with anyone. Be passionate about your writing and be consistent in doing so.

Check out Apeh’s blog.

Eva PolakEva Polak 

Take part of blog tours, projects and challenges.

Take part of blog tours, projects and challenges. They will give you purpose, real deadlines and accountability. You will also connect with other bloggers and gain new readership not to mention new ideas.

Check out Eva’s blog.

AmorAmor Santovena of Living in Harmony With Nature

Push past the resistance, the fear, and just do it.

The best advice I have for other bloggers is to push past the resistance, the fear and just do it, observe it, feel it in your body and do it anyway. This resistance is the voice in your head telling you that you are not good enough, who do you think you are? You are not going to make any money, you are just wasting your time. This voice is the ego, not the real you. Experiment. See where it takes you. Surround yourself with the people already doing it.

Check out Amor’s blog.

Advice for bloggers: push past the resistance, and the fear, and do it anyway. Click To Tweet

Lucy ValdezLucy Valdez of Lucy’s Cruelty Free Beauty and Living

Use an editorial calendar and planner.

The most important thing I have done to really make a difference in my blog is use an editorial calendar and planner. While I cannot live without my phone for pretty much everything, I cannot use it for something like this. I have a hardcover paper planner and I use that to plan out my month’s worth of blog posts as well as plan out when I will be promoting each one, where and when. When I started really strategizing these things, my overall blog activity definitely improved. The planner keeps me on track and it makes me feel good when I can spend a day scheduling out a week’s worth of post promotion and blog posts and check them off as completed!

Check out Lucy’s blog.

 Aletha CrossAletha Cross Oglesby of Watercress Words

Pictures are really important, no matter what your blog is about.

If you write a food, craft, sewing or photography blog it’s pretty obvious that you need pictures. But since mine is a health/medical blog, I had not realized the importance of photos to add interest, color, and visual appeal to my posts.

Pictures also lighten up what can be some pretty serious topics. I didn’t think of myself as a photographer, but once I started searching through my personal photo collection, I found abundant material to use if I thought creatively. And since I always have my smartphone with me, I snap random photos almost everywhere I go; I look for things that will illustrate a blog post I am planning.

Sometimes a photo op will even spark a blog post idea. And for those times when I am at a loss, I have had success finding what I need on Pixabay. They have many free photos although I usually repay them with a donation to “buy a cup of coffee.”

Check out Aletha’s blog.

Tanja JugecTanja Jurgec of Daily Elfs

You are a priority and if you are not at your best, neither will be your blog.

Put yourself first. If you don’t feel like writing – don’t do it. Yes, it sucks that your blog wont be updated perhaps for a month, but if that means that you will come back stronger and with more ideas you owe it to yourself to do it. You are a priority and if you are not at your best, neither will be your blog.

Read Tanja’s blog.

Karen VonOsdel Karen VanOsdel Shatafian of One Salty Kiss

It’s a marathon and not a sprint.

My best advice for new bloggers is to stay true to who you are. There are a lot of blogs out there and your tendency at first may be to compare yourself to others or even change what you’re doing to conform to what people say you “should” be doing. Follow your path and just be you. Trust that there ARE people out there who want to hear what you have to say in your voice. Believe that. Also-it’s a marathon not a sprint. Stay your course and have fun!

Read Karen’s blog.

 

There ARE people out there who want to hear what you have to say in your voice.Click To Tweet

 

Janice WaldJanice Wald of Mostly Blogging

Networking is important.

I would want bloggers to know about the importance of networking. Blogging can be very time-consuming. If you want it badly enough, it’s worth it when it pays off.

Check out Janice’s blog.

Maria Bonacci Maria Bonacci of Krafty Owl

Grow your email list.

The best advice I have for other bloggers is to grow your email list. Having someones email is almost as good as having their phone number and you should be putting in at least an equal effort into building your list as you do your social media accounts. You have complete control over your newsletter, who will see it and when and we really have no control over social media.

Check out Maria’s blog.

Anne Chan Anne Chan of Annectar’s Room

Join a blogging group or class.

My first advice for bloggers (especially novices like myself), is to join a blogging group or class so as to learn everything about blogging, from both teacher and fellow mates.

Secondly not to compromise on quality of content. I feel our posts should be like a treat (visual emotional or intellectual, or all of these, ha! ha!) to our followers and as heart-felt as possible cos there are millions of bloggers out there. Last but not least, to share your posts as much as possible and other bloggers’ content that’s similar or related to your own genre. It’s also good to ‘ride’ important events to post on so it would have more currency and you’ll get more shares. For example, I did a post on my country’s Jubilee Year celebrations which was also a tribute to the late ‘Founding Father’.

Check out Anne’s blog.

Nayla CarrascoNayla Carrasco of Mrs. Nayla

Take original photos.

One of the things that has immensely improved my blog is spending more time in doing from-scratch work. I just started blogging this year, so I am still trying to get on the same page as everyone else, but sometimes I feel like its okay if I’m not.

Most times I wish I had a fancy camera to take all the best quality photos I wish I could create, but my iPad has been sufficient for online photos for now. When I say from-scratch, I mean that I take my own pictures, and I create my own graphics. I have noticed that they bring in more page views/visitors per day when I do put more effort in original work.

Improve neatness in your blog with original work. Most times I see repeated photos on Pinterest of chic desks and stuff like that. Yet, when people see something new, it makes them click on the Pinterest ad you pinned because they want to know how you made it that way, where they can get it, or even just browse your site to see what other original work you’ve got.

Check out Nayla’s blog.

Horace Williams Jr.Horace Williams Jr. of Pleasing to the Potter

Stay true to yourself and know your “why.”

The best advice I can give is know your “why?” Why do you want to blog? What is your purpose? If you stay true to yourself and your “why,” you will not be so focused or distracted by everything out there in the blogosphere. You can take the ideas that “fit” with your why and implement them to make your blog better and improve as a writer too.

Check out Horace’s blog.

 

Melanie Kissell Melanie Kissell

Your blog needs constant attention, nurturing, and tender loving care if you want it to survive and thrive.

After a decade of blogging, here’s one thing I know for sure: If you don’t treat your blog like your baby, it won’t be strong and healthy enough to grow up.

What do I mean by that?

Not to get all woo-woo on ya — but your blog needs constant attention, nurturing, and tender loving care if you want it to survive and thrive.

8 Ways to Baby Your Blog:

1. WRAP your blog in a blanket of authenticity and transparency.
2. FEED your blog helpful, valuable messages your right people need to devour.
3. CRADLE your blog in easy navigation and aesthetics that are pleasing to the eyes.
4. BATHE your blog in click-worthy headlines, appropriate subheadings, plenty of white space, and an enticing call to action.
5. DRESS your blog posts in beautiful, eye-catching images and graphics.
6. HUG your readers often by replying to comments and thanking them for sharing your content.
7. PLAY to your greatest writing strengths and incorporate humor in your posts.
8. BURP the grammatical errors out of your drafts with careful proofreading and editing. (Or hire a copy editor like me to do the burping for you.)

If you nurture your blog as attentively and lovingly as you would a baby, your blogging skills will undoubtedly improve and your blog will grow to be successful.

Check out Melanie’s blog.

If you don't treat your blog like your baby, it won’t be strong and healthy enough to grow up.Click To Tweet

Amanda Nel Amanda Nel of Easy on the Tongue

Keep on doing what you think is right, keep on learning and never lose faith.

1. Set up a schedule for writing posts, attending to social media (marketing), doing research, read posts from influencers, developing your bribe to subscribe and to stick to that schedule. It is so easy to get side-tracked and end up reading a gazillion other unimportant things.

2. Blogging is about marketing and building relationships with influencers and subscribers. You will have to spend time on gaining marketing skills, not only with social media but also how you promote yourself.

3. The realization of what blogging entails is overwhelming but keep on doing what you think is right, keep on learning and never lose faith.

Check out Amanda’s blog.

Kuhiwa Erwin of Rural ReverendKuhiwa

Don’t try to be another vanilla.

The best one piece of advice I can give is to be authentically and uniquely you. Don’t try to be like another blogger or write what seems popular. We all have a unique voice with unique messages that bring more color and flavor to this world. So don’t try to be another vanilla (unless that’s your favorite flavor of course), make up your own flavor and enjoy sharing it with others!

Check out Kuhiwa’s blog.

 

 

Kathryn Combs Kathryn Combs Colvard of Haute Angel

Be informative.

Be informative. I have a fashion and lifestyle blog and people may think fashion isn’t substantial, but many of my posts are about how to avoid buying counterfeit items and how to affordably dress better, thrift shop well and to value vintage which is basically recycling.

Check out Kathyrn’s blog.

 

Niki TrippNiki Tripp of the Wild Francesca

Figure out what you can write about forever without getting bored.

Before starting a blog, figure out what you can write about forever without getting bored, and figure out how you want to benefit your readers – so that you build connections and give back to your readers. The rest is details.

Check out Niki’s blog.

Willow MoonWillow Moon of Create Mindfully

If you don’t light the path, no one will know where you are.

My first piece of advice is to be true to yourself. Write from your heart. Next, connect with other bloggers. Other bloggers know what goes into blogging, and how much time we put in. You also get support and answers from a blogging group. Last, think like your readers. Figure out where your readers hang out. By doing those last two things I have almost tripled my views. If you don’t light the path, no one will know where you are.

Check out Willow’s blog.

 Susannah Shmurak of Healthy GreenSusannah Shmurak Savvy

Get help!

Get help! You can easily waste months reading a little advice here, a little more there, and really not have a clear idea of how to proceed. Getting a mentor and a road map (e.g., a course) will greatly simplify the complex process of setting up a successful blog. There are so many steps and skills to master, and having someone reliable to go to with questions rather than researching endlessly yourself will pay for itself in saved aggravation and wasted time.

Check out Susannah’s blog.

 Kate Marie TravisKate Marie Travis of Collegiette by Day

You have to own your voice and your imperfections to stand out.

My advice to other bloggers is to not get so caught up in perfection. You have to own your voice and your imperfections to stand out.

Check out Kate’s blog.

Patricia Patton Patricia Patton

Narrow your niche.

I blog about creativity in aging, particularly for mature women in transitions. My best advice which I didn’t take myself is to narrow your niche, hone your blog’s perspective which is not to say you cannot talk/write about different things. However, your blog’s perspective or world view must be evident.

Check out Patricia’s blog.

Amy Strong Beginning Amy of Strong Beginning

Hold your head high, work your tail off, and always present yourself as the expert you want to be.

My bit of advice to bloggers is to always present your best self. You don’t need to be perfect, but you can still connect with your audience without advertising your weaknesses. For example, you don’t need to let readers know you are new to blogging or tell them this is your first attempt at an eCourse or Periscope or anything else. If you do your best work and act confidently, people will respect your experience and trust you.

Before blogging, I taught high school math for two decades. In my first years, as long as my classroom looked put together and my presentations were organized, students didn’t know that I was merely one lesson ahead of them each day. They did not see my nerves or know how incredibly hard I was working behind the scenes. Because I appeared confident, competent, and comfortable, they trusted me and enjoyed learning from me.I have worked hard to treat my blog the same way. If I want to be perceived as a professional, I need to present myself like one. We all know first impressions can make or break a business, so we always want to look our best. So hold your head high, work your tail off, and always present yourself as the expert you want to be.

Check out Amy’s blog.

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