We are on day 3 of the 15 Day Blog Makeover Challenge, and it’s been quite an adventure so far.
I’ve connected with so many amazing bloggers who are working on improving their blogs. The community in my Facebook group is very supportive of each other and every time I see the bloggers giving each other feedback, it reminds me why I love blogging.
But how did this all come together?
If you’ve ever thought about creating an event like this, or if you’re just curious on how I put it together, read on as I take you behind the scenes of the weeks leading up to the challenge.
Planning the Challenge
I wanted to do a blogging challenge for a number of reasons:
- I love teaching, and I saw a blogging challenge as a great opportunity for teaching an enthusiastic group of bloggers.
- I believe that learning happens most effectively not just teacher to student, but between students who are all learning the same thing, and I thought a challenge would be a great place for that learning to happen.
- I wanted to build relationships with lots of bloggers and expand my reach.
- I thought a blogging challenge would also be a great opportunity for growing the community in my Facebook group.
Why a blog makeover challenge?
There are lots of challenges out there that give writing prompts and encourage bloggers to write a post every day . These are great, and they provide a framework that really helps lots of bloggers.
But I wanted to do something different, something you don’t always come across. Thus, the idea of the Blog Makeover Challenge.
I know that blogging can be very overwhelming, and things like choosing fonts or formatting posts correctly often get lost in the shuffle. I wanted to provide an easy way for bloggers to improve their blogs in small daily chunks.
I didn’t have the entire challenge written out when I started promoting it.
I created an outline of what I planned to cover, and figured that I could plan the rest once some people started signing up.
Promoting the Challenge
The Landing Page
All of my promotional efforts involved getting people onto my landing page, which you can see here.
- The main components of the landing page are:
- Speaking to the reader’s pain points
- Explaining how the challenge works
- Answering questions and objections that might come up
- Giving a few specifics about the challenge
Throughout the page, I included buttons to sign up.
My 2 main promotional strategies for getting people to the landing page were Facebook and Pinterest ads.
I had just bought the Hungry JPEG’s June font bundle, and I was really into these beautiful watercolor splotches that came with the bundle. Each of the ads was simple and was meant to hint at the benefits of the challenge in an interesting way:
For the first few days of the challenge, I used 4 different ads, but when it became clear that 2 of them were performing much better than others, I dropped the 2 ads that weren’t working as well and just used the top 2.
The top 2 ads:
I imported my current email list and then created a “Lookalike Audience.” I then narrowed the parameters a little bit. That was my target audience.
For more on creating custom audiences in Facebook, watch the video below.
Facebook ad results:
Pinterest Promoted Pin
For Pinterest, I promoted one pin for 10 days before the challenge.
I also promoted the challenge to my current list, in Twitter chats, and on Google+
My goal was to get 200 participants. As of today, 308 people have signed up.
You may be wondering why I paid around $200 to promote a free challenge.
Because building a blog – or any online business – is about building relationships and sharing your expertise.
You can’t build a business without an audience. And sometimes, you have to spend a little money to find your people.
Up until now, I’ve been getting eyes on my blog through sharing on Pinterest, Facebook, and Twitter. And I was averaging about 3–5 email sign ups per day. Not bad for a blog that is about 6 months old.
But I wanted to reach more people. And it worked.
During the 10 days leading up to the challenge, I averaged email 30 sign ups per day.
I didn’t just get a bunch of names and email addresses from those sign ups. Many participants reached out to me personally by emailing me to ask me for help with their blogs.
And many more are in the Facebook group, sharing their learning and supporting each other every day. The challenge has created an environment that I know bloggers need – a place for them to connect and feel like they are not alone. So for me, it was totally worth it.
So what can you take away from all of this?
- If you want to create a blog challenge, understand your purpose first.
- Be thoughtful about your challenge and decide how to make it different from the opportunities that are already out there.
- Design your promotional stuff in a way that gets people’s attention.
- Don’t be afraid to spend some money to build your audience.
I’d love to have you in the 15 Day Blog Makeover Challenge! Click here to sign up.
Have you ever thought about starting a blogging challenge? Have you ever hosted one? How did it go? Share in the comments!