How to Nourish Your Blog During the Holidays

How to Nourish Your Blog During the Holidays

I have always been a big fan of the holidays.

I love seeing the Christmas lights, eating and drinking things with pumpkin in them, and the idea of a warm fireplace when it’s snowing outside. (Although, living in Miami, it’s more of an idea than a reality.)

But winter isn’t just a time to celebrate. It’s also a time of hibernation. A time with more darkness, more time to for self-reflection…and, often, less time to give to our blogs.

I’ve recently been hearing a lot of people saying they are burnt out or taking breaks from blogging, and it’s not even December yet!

That tends to happen – the beginning of fall feels like a great time to get into high gear and take action on our blogs. It’s the beginning of the school year, and the end of the relaxation of summer. So we work, work, work on our blogs.

Then, right about now, the burnout sets in. And with everything going on during the holidays, it can be easy to just let our blogs gather dust for a few months while we hang out with friends and family, drink eggnog, and search for gifts.

For me, the low point was the end of October. I just felt kind of ick. Not wanting to work on my blog or my business. So I took a break. And something magical happened – I reconnected with why I started blogging in the first place.

And since then, I’ve been thinking about how we can all stay nourished on our blogging journeys – at any time of the year, but now, especially.

Join Our Blog Planning Mini-Course

Do you want to plan to make money with your blog in 2016? Sign up for a free training with me and my blogging friend Sue Anne Dunlevie on December 12th. We will walk you through the process that we both use to plan for our blogs, and to make money.

1. Check in with yourself instead of checking your blog stats.

Your blog stats, whether they are visitors, Facebook likes, Twitter followers, or email list subscribers, are just numbers.

And, even though I love math, numbers are kind of boring. They don’t give the backstory behind why they are the way they are. Yes, you can track them over time, but if you just look at the numbers, it’s often deflating and unmotivating.

Numbers are also low in nutritional value. Even if you have “good” numbers, that surge of happiness will be short lived. Living on a diet of blog stats is a sure way to feel depleted. It lets random strangers on the internet dictate how you feel, instead of giving you control of your emotions.

Instead of refreshing your blog stats one more time, take a step back and ask yourself why you’re doing it. Are you looking for validation? Self-esteem? Happiness?

You can’t get those things from stats – you can only get them from reconnecting to yourself. So maybe put your phone down and go for a walk, or take a long bath instead. You will feel rejuvenated and ready to keep doing creative work.

Feeling down about your blog? Check in with yourself before you check your blog stats again.Click To Tweet

2. Let yourself celebrate everything you’ve accomplished this year.

The holidays are a time for celebration. You can celebrate your blog, too. Reflect on what you’ve accomplished this year in your blog, and in your life.

Give yourself props for every blog post you published, every graphic you created. Because every time you created a blog post, you were telling the world that you believe in your own voice. That’s freaking amazing.

Take yourself out for a manicure to reward yourself for all of your hard work. Or just drink a pumpkin spice latte without feeling guilty about it. You deserve it!

When you take time to celebrate your blogging accomplishments, you nourish the part of yourself that needs some acknowledgment for doing the hard work of blogging. And it will help you keep going, even when you get busy.

3. Be intentional and plan ahead for your blog during the holidays.

If you know you will be busy during this time of year, with holiday celebrations, vacations (if you’re lucky), kids being off of school, etc., you can plan ahead now and make sure that your blog doesn’t go on its own winter break.

Some ideas for planning ahead:

  • Write a bunch of posts in advance, so that you won’t be stressed about getting them out when you are supposed to be spending time with family.
  • Plan for a holiday series of shorter posts that will be easier and quicker to write.
  • Republish old posts that could use a little love – since not as many people read blogs during the holidays, why spend hours writing new content?

4. Try something new.

The holidays are a great time to mix it up and try something new with your blog. Think about how people are feeling during this time of year, and write posts specifically geared toward the holidays.

You can write a series about one of the holidays, you can suggest different ways to celebrate, etc. Last year, I wrote a post on how Jews feel about Christmas. It was my most-read post at the time.

Ask yourself, What can I do in my blog to invite my readers to celebrate with me? Get creative.

How to Nourish Your Blog During the Holidays

To nourish your blog during the holidays:

  1. Check in with yourself instead of checking your blog stats.
  2. Let yourself celebrate everything you’ve accomplished this year.
  3. Be intentional and plan ahead for your blog during the holidays.
  4. Try something new.
  5. Plan ahead for next year.

Every time of year presents an opportunity for you to grow your blog and learn along the way. How are you going to blog differently during the holidays? Join the conversation below.

Join Our Blog Planning Mini-Course

Do you want to plan to make money with your blog in 2016? Sign up for a free training with me and my blogging friend Sue Anne Dunlevie on December 12th. We will walk you through the process that we both use to plan for our blogs, and to make money.