When I tell people I’m a blogging coach, I get one of two reactions.
They either think it’s really cool, or they scrunch up their foreheads and say, Uh, you mean like helping people write articles?
You kind of have to be a blogger to get it. To get how hard it is, but how rewarding. To understand that blogging isn’t just writing articles, but involves so. Much. More.
And it’s one thing to dabble in blogging, but quite another to be successful at it. (By successful, I mean that it has some type of outcome you are looking for – whether that’s making money, building community, creating something you are really proud of, or however else you define success.)Do you have what it takes to be a successful blogger?Click To Tweet
To be a successful blogger, you have to have patience.
Loads of patience.
Because it takes a long time to build something that matters to anyone other than – say – your mom.
You have to be willing to put the consistent work in for your audience to grow. And you have to understand that what makes a successful blog isn’t one epic post, but rather, lots of great posts, written over weeks and months.
Sure, there are plenty of stories of people who make 10k–100k in one day. But that’s usually after they’ve been blogging for a long time.
So if you want to build a successful blog, you have to know – this shit takes time.
To be a successful blogger, you have to be self-motivated.
No one is going to tell you to sit down and write a blog post everyday or every week. In fact, many people (non-bloggers, obviously) will actively discourage you from writing. They’ll say, You don’t really have to write that post, do you? Wouldn’t you rather go for happy hour with me?
It’s up to you to do it all – to write your posts, to design your blog, to take the courses you need to take to learn what you need to learn.
So you need to have the discipline, and the drive, to do the work of blogging. Which many people don’t have.
(By the way, if you’re looking for a delicious blogging membership site for women that will help you find your focus, build your blog audience, and more, sign up for Have Your Cupcake. It’s just $1 for your first week, and you can cancel at anytime.)
To be a successful blogger, you have to be a CEO, a worker bee, and a manager all at once.
In the EMyth Revisited (Affiliate link), Michael E. Gerber writes about the 3 roles needed for a successful business: The CEO, the worker bee, and the manager.
The CEO is the big picture strategist – the one who sees the plan for the future and how all of the pieces fit together to make it happen.
The worker bee is the one who gets the work done – the implementer.
And the manager is the person who sets up systems for everything, who oversees the day to day operations of the blog.
If you want to build a successful blog, you have to have all 3 – a big picture vision for where your blog is going and how to get there, the ability to get things done (like writing blog posts, sharing on social media, etc.), and the management skills to make it all work.
To be a successful blogger, you have to be generous, and at the same time, unafraid to promote yourself.
Generous bloggers get more readers because they share the heck out of other people’s stuff. They are well liked and noticed by influencers because they give instead of asking for favors. And they are loved by their audience because it’s clear that they genuinely care about their readers’ success.
And, in addition to being generous in promoting, commenting on, and loving-up other bloggers’ stuff, you also need to be unafraid to promote the heck out of your blog and your offerings. You need to believe in your content and to know that it will help other people.
But, you also need to understand when to promote and when not to promote. It’s a delicate balance.
To be a successful blogger, you have to learn technology, marketing, writing, design, social media…or hire someone else to do these things for you.
If you’re a blogger, you know that there’s a lot more to it than writing blog posts.
You need to learn how to use technology to build your blog. You need to know how to market to the right people. You need to learn how to write well – and how to write like a blogger (which is very different from most forms of writing).
You need to learn how to design beautiful graphics so that your stuff gets shared. You need to learn how to use social media.
And, the kicker? You need to know how to not get so overwhelmed by all of these things that you decide to throw in the towel altogether.
So to be a successful blogger, you have to love learning. And be willing to put a lot of time and energy in to figure all of this out. (Or have the cash to hire other people to do things for you.)
(It definitely helps to have a mentor and a step by step plan, like the one you’ll get when you sign up for Have Your Cupcake.)
To be a successful blogger, you have to be courageous.
You have to be willing to fail, willing to be vulnerable, willing to put yourself out there without any guarantee that someone will be there to praise your work.
Blogging means failing. A lot. Writing posts that no one reads. Creating opt-in freebies that no one wants.
Picking a focus that you get sick of after a few weeks. (The internet is littered with discarded blogs, including 5 of my own.)
Blogging means being vulnerable. It means creating something that you really care about, and asking others to care about it, too.
If you are a blogger, make no mistake, you are courageous.
To be a successful blogger, you have to own your voice.
You have to believe that you have something worth sharing, that you have a unique way of approaching your work and the world.
And you have to come back, again and again, to share that voice with your readers.
To be a successful blogger, you have to have support.
I hate to break it to you, but you can’t build a successful blog in a vacuum.
Find a mentor who can teach you the ropes. Join a community with other bloggers who will be there to support you and commiserate with you. Create or join a Mastermind group of people who you can talk to on a regular basis and who will help you on your blogging journey.
Blogging can be really isolating, because you’re doing it on your own. But it doesn’t have to be lonely.
Take it from me – there is a huge blogging community out there of wonderful people who are ready to support you.
It takes patience, tenacity, generosity, determination, and courage to build a successful blog.Click To Tweet
What do you think? Do you have what it takes? Share your blogging experiences in the comments below.