How to Create Powerful Transformations and Get More Blog Fans

How to Create Powerful Transformations and Get More Blog Fans

Think of your favorite story.

Now, tell me this. Does it include some kind of transformation? I am betting it does.

There’s Harry Potter’s transformation from scared kid to powerful wizard.

There’s Katniss Everdeen’s transformation from poor District 12 citizen to world-changing heroine in The Hunger Games.

And what about Frodo Baggins change from homebody hobbit to savior of Middle Earth in The Lord of the Rings?

(Yes, I like fantasy movies. How could you tell?)

And guess what? The reason we’re so drawn to transformational stories is because we as human beings also go through experiences that transform us into different (and hopefully better) people.

When someone reads your blog, they are doing so because they yearn for transformation.

It may be a tiny transformation they’re seeking – like knowing how to cook something they’ve never made before.

Or it could be a huge one – like losing 50 lbs.

They key to getting more blog fans and followers is intimately understanding what transformation you are giving your readers – and where it fits into their journey as a whole.

That’s why so many of us (myself included) choose ourselves as our target audience – we deeply understand the journey our audience is on because we’re on it as well.

Once you map out the transformational journey of your audience, it becomes easier to help give them mini-transformations with your blog posts – and to create products based on what you know they want.

Ideally, every blog post you write, every opt in freebie you create, every paid product you make should be informed by your audience’s transformational journey.

Every blog post you write should create a mini transformation for your readers.Click To Tweet

Mapping Out Your Audience’s Transformational Journey

The parts of transformational journey include:

  1. The starting point
  2. The inciting event
  3. The goal
  4. The obstacles
  5. The transformation

1. The starting point: before the journey begins

The starting point is the status quo. It’s what life looks like before your reader decides to make a change. (Think about Harry living with the Dursleys and not knowing Hogwarts even exists.)

If you’re a food blogger, your reader could be feeling bored with her typical meals, and ready to explore new things.

If you’re a life coach, the starting point could be feeling dissatisfied with her life and wanting a change.

If you’re a homeschool blogger, the beginning of your reader’s journey might involve wanting to start teaching her kids but not knowing how and feeling overwhelmed.

Why this step matters

Often, the beginning is the most confusing part of the journey. But it’s also the time where there’s a lot of motivation to create change.

Understanding where your readers are coming from in the beginning can really help you write in a way that shows them you “get” them.

You can build trust and excitement by choosing blog topics that help your readers in the very beginning of their journeys. (And that lead them on the path to more of your content.)

2. The inciting event – What makes your reader want to change?

Often, people don’t make change until they experience something that spurs them into action. (Think Katniss’s sister getting chosen as tribute in The Hunger Games.)

For your readers, it might be finding out they have Celiac Disease and have to go gluten free.

Or it might be jumping on the scale and finding out they’ve gained 30 lbs since the last time they weighed themselves.

Or maybe it’s having their kids turn 5 and realizing they don’t like any of the public schools in your area, thus deciding to homeschool.

Why this step matters

Knowing why your readers want to make a change will help you get to the core of their desires and build a connection with them.

When you have an idea of what started your specific reader on her journey, you can also create content tailored to her particular circumstance.

For example, if she decided to lose weight because she’s getting married in 6 months, you can write posts on weight loss and wedding prep. But if she decided to lose weight because she gained the freshman 15 in college, your posts would look very different.

3. The goal:

Once your reader realizes she wants to make a change, she will probably choose a goal for herself and start moving towards it.

Goals may include losing 50 lbs, cooking more interesting meals, changing careers, learning how to teach, starting an online business…and on and on.

There may be smaller, incremental goals in the middle, like losing the first 5 lbs or cooking one impressive dish, but the important thing to focus on right now is the big hairy audacious goal at the end of the journey for your readers.

Why this step matters

When you really get what your reader is trying to accomplish in her life, you can help her make the changes she needs along the way to achieve that goal.

And if you can walk your reader over the bridge separating her starting point and her goal, she will trust you forever.

4. The obstacles

In movies like Harry Potter and The Hunger Games, the obstacles create drama and excitement. They’re why we actually care about the story.

If there was no friction or difficulty – if Harry beat Voldemort in the first book – there wouldn’t be much of a story.

And in real life, the obstacles are what provide a real sense of accomplishment at the end of the journey.

Plus, without the obstacles, your readers wouldn’t really need you. They would just walk over that bridge on their own.

Think about all of the hurdles your reader has to overcome to lose those 50 lbs. What makes it hard?

Maybe she eats out of boredom, or has trouble saying no to food at parties. Maybe she’s holding onto that weight out of fear. (If you’ve ever watched The Biggest Loser, you know what I mean.)

What about creating more interesting meals? Why is that difficult for your reader?

Maybe she lacks confidence in her skills in the kitchen. Or perhaps she doesn’t have time to meal plan.

No matter what audience you blog for, your readers have loads of obstacles to overcome on their path to greatness (and lucky for you, you’ve already overcome them).

Why this step matters

Knowing your readers’ obstacles and struggles can help you generate years’ worth of blog posts.

Most people read blog posts to solve their most pressing problems. When your blog posts are based on your readers’ pain points, they will be read more, shared more, and loved more.

5. The final step: the transformation

When your reader accomplishes her big goal, her outer world changes.

She may be thinner and healthier. She may have a life that’s more aligned with what she cares about. Or maybe she is able to teach her children and watch them have aha moments.

But it’s not just her outer world that has changed. It’s her inner one, as well.

She may feel more confident and sexier. Maybe she trusts herself more than she ever did before. Or perhaps she’s just proud of herself for learning something new.

Why this step matters

It is essential to understand the inner and outer transformation you’re creating for your reader, because when you have a true sense of the feelings she would like to have, you can create them in your blog posts and tap into them on your sales pages.

You know how you felt at the end of the last Harry Potter book? I don’t know how you felt, but I felt a sense of accomplishment and satisfaction.

Ultimately, that’s what you want for your readers. You want to write a blog that helps them transform.

Because once you do that, they’ll never forget you.

And you’ll have a fan for life.

 

  • Sue Anne Dunlevie

    Hi, Daniela,

    I love how you break down the transformational process here, and make it so relatable.

    But what I love most about this is where you mention that we choose ourselves as a target audience. Because it’s so true. Bloggers are so
    passionate about their message because we’ve been there, from the lowly starting point to the transformation. Sometimes spending way too much time at the starting poing. We’ve totally been there, done that.

    Thanks,
    Sue

    • Daniela Uslan

      Thanks Sue! I really appreciate your comment. I somehow remember you saying the same thing in a recent workshop we did…;-) I agree, many of us spend way too much time at the starting point!

  • Daniela Uslan

    That is SUCH a good point, Sagan. Now I need to rewrite the post. 😉 Or at least rethink the end of the sales funnel!

  • I LOVE the Harry Potter references, Daniela! Your very first point (remembering where my reader or student was right before starting their big journey) was eye-opening for me. I am so entrenched in my niche of teaching English online that I sometimes forget about where people are at the very very beginning. But I need to meet them there to take them on their journey to speaking fluently. Take care! Sabrina