How to Write a Terrific Tutorial Post

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In first grade, each of my classmates and I had to go up to the front of the classroom and guide our teacher through a tutorial. I remember watching one of the boys teach Rondi how to make a peanut butter and jelly sandwich. I am pretty…

How to Brainstorm a Year's Worth of Blog Topics in Under an Hour

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Do you ever feel like you are too close to your business to effectively write about it? I've talked to a number of business owners recently who have told me that they have gotten to such a high level of expertise in their business that it's…

How to Delight your Readers with Every Blog Post

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I took the picture above at a restaurant that specializes in grilled cheese sandwiches. From the front of the restaurant, it just looks like a little divey place. But being Yelp addicts, my husband and I couldn't pass up a 4.5 star grilled…

My 4 Biggest Blogging Blunders (and Why I'm Glad I Made Them)

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I've been blogging for about 4 years. And in that time, I've started 5 other blogs and bought another dozen URLs that I never used. This blog is the first one that I am really excited to share, and grow, and build a community around. Sometimes…

6 Common Blog Illnesses, Symptoms, and Cures

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Do you feel stuck with your blog? Most bloggers go through icky phases when they struggle to blog consistently, feel unmotivated, or get frustrated. These bloggers have been struck down with a blog disease. It's like a temporary cold that…

What comes first, the brand or the audience?

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One of the first books I ever read when I started working for myself was Book Yourself Solid by Michael Port. I don't remember every detail about the book, but I do remember that one of the first things he focuses on is defining your ideal…

11 scary steps to launching my 1st product

Yesterday, I did something super scary. I put up a product and attached a price tag to it. It's a 5 day course on how to define your writer's voice WITHOUT writing for months. But this ISN'T a sales page. I promise. I want to share my…

How to Discover What Really Matters to Your Audience

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If there is one thing you can do to understand your audience, to come up with topics that they really care about, it’s to talk to them. I used to shy away from talking to people in my audience. I thought that they wouldn’t want to talk…

The incredibly powerful results of writing your story

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Every Tuesday evening for the past 5 weeks, I've met with 7 other women in a writing group. We sit around my friend Rachel's low table in her apartment in midtown Miami. We eat fruit off of small ceramic plates. We write, and then we share,…

How to REALLY become a consistent blogger

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Lately, it seems like everyone and their mother is using an editorial calendar. Not blogging consistently? No problem. Just create an editorial calendar and you'll be putting out content like the best of them. Can't come up with ideas you…

6 essential writing lessons from Kaia the goldendoodle

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My friend Taylor makes fun of me, because she says I think my goldendoodle, Kaia, is my real child. And I do love Kaia. A lot. She just makes me happy. If you have a dog, you know what I mean. It's not just that she's always excited…

How to Slay the 5 Monsters That Creep into Your Blog Posts and Leach Their Power

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Whether you're dating, making friends, or writing, there are always a typical cast of characters that make life difficult. In dating, it's the guy who wants to hear himself talk, the loser who still lives with his mother, and the guy who…