The other night, my sister asked me something that I can’t get out of my head.
She said, “How does your blog benefit society as a whole?”
I said something about being there for people trying to carve their own path through life. Being a voice for people who want to start their own businesses and how it’s hard, and people need encouragement.
But then I thought about all of the people who are already writing blogs on those topics. And I worried,
What if I’m redundant? What makes my blog matter?
And that’s why I think most people stop blogging – because they wonder, Why am I writing this? Why does this matter?
In the beginning, it can feel like it doesn’t matter at all.
There’s a slow trickle of readers, and most of them don’t leave comments. Even if there’s a spike in visitors, all you see are numbers on a screen. There’s such little immediate feedback that it feels painful and draining.
Right now, my blog mostly matters to me.
If I stopped blogging, a few people would notice. Like my close friends. And my parents (maybe). But they would probably just say, “Well, whatever you want to do is fine.”
Getting to the part where there’s a real audience who really cares what I have to say is going to take awhile.
So how do I (and you) stay motivated to blog with little feedback and a slowly growing tribe?
1. Know your values.
If you know what your blog stands for within your niche, and those values are meaningful and powerful for you, each post will have an element of importance to it.
Mine are honesty and originality.
I read so much repeat stuff online. I want to publish each blog post with the knowledge that I’ve said something truly honest, and unique from anything else out there. Because if I’m repeating things other people have written, my blog really doesn’t matter.
2. Set a writing schedule and keep to it, no matter what.
A lot of doubts come up for me in the blogging process. I wonder if what I’m writing is powerful enough, original enough. I worry that I won’t have anything to say. But when I know I’ll be sitting down to write on a consistent schedule, I find ways to move past those fears, and am able to be more creative than I would otherwise.
3. Create friendships with other bloggers.
It’s so, so important to be supported on your blogging journey. And there are tons of people out there going through the same things you are.
I’ve gotten really into Facebook groups, and the friendships I’ve developed there help me keep going. Because my fellow bloggers get it. Blogging can feel really lonely, and it’s so important to focus just as much on being a part of the blogging community as on getting your blog read.
4. Remember that your voice is the one that some people need to hear.
Yes, there are thousands of other bloggers. Yes, many of them are in your niche. But I’ve read articles before that have changed the way I see the world. Or made me feel less alone.
And maybe, just maybe, yours will do that for someone out there.